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Sales Training
That Gets Results
Done at Your
Location in China

Welcome To Castle Training Company

ABOUT ME

My name is Nick White and I have been in professional B2B sales for 30 years, calling on the largest companies in the US. Since 2017, I have been working as the US Salesman for several Chinese companies working with buyers at Walmart, Target, Costco, Sam’s Club, Home Depot, Lowes, etc. I have learned the best methods and sales strategies for Chinese companies who want to win more US Customers and now I prefer to teach my methods to the next generation of sales people.

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Want to get your company sales double in just one year? If yes

Training

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Training Introduction

Hear the sales strategies and skills your sales people will learn during the training done at your office in China and customized to your company.

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Top 6 Email Mistakes

Learn the top 6 most common email mistakes Sales People in China make when sending emails to the American Buyers.

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ZOOM Meetings

Learn the best way to get buyers to agree to a Zoom meeting and how to make a successful Zoom meeting that gets the buyer to take the next step at the end.

ABOUT THE TRAINING

Your company sales will over double in just the first year.
Understanding American Business Culture is my first task in training. The more the sales person better understand the buyer’s real thinking, the more chance of success.
Next we go very in-depth on emails since this is the number one tool that most sales people in China will use to contact customers in the US. In this section of the training we will write 10-12 emails that your sales people are to use for making contact with buyers who are not replying to them. (see more on this subject on the “training” page in the video marked “Most Common Email Mistakes”.
I have found that this training is better received in-person. The sales people interact better and we can have open discussions about their biggest sales challenges and what to do.
This training is very tactical. I provide real, step-by-step, instructions showing the sales people exactly what to do and how often to get the buyers attention.

STEPS IN THE SALES PROCESS TO OPEN-THE-DOOR WITH NEW US CUSTOMERS

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GET NOTICED

Chances are that you are one of hundreds of potential suppliers which buyers ignore. We need to get your company (and you) to stand-out from the competition and I’ll teach the 5 most successful methods for doing this.

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CREATE INTEREST

It’s not enough to “get noticed” if our message sounds the same as all our competitors so we must stand-out and be clear about some unique benefits we offer. This is just so the buyer will be “interested” in possibly working with us and take us to the next step.

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OFFER VALUE

Understanding each customer and what is important to them is the key to then offering a relationship with your company that they believe will benefit them.


WHAT ARE SALES TEAMS IN CHINA SAYING ABOUT THIS?

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Sales Person

Jiangsu Province

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Sales Manager

Zhejiang Province

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Factory Owner

Henan Province

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Sales Person

Shandong Province

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Sales Manager

Fujian Province